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On April 29, 2009, The Atlanta Coaches Group sponsored the fourth annual Prism Awards. Nominees for this prestigious award must demonstrate that they believe passionately in the power of coaching as a transformational force in organizations and its positive impact on bottom line results through:

• Development of leadership skills that support business strategies
• Maximized productivity, teamwork, and collaboration
• Higher levels of key talent retention
• Inspired employee engagement

The 2009 finalists were:

• American Cancer Society
• Cox Enterprises
• GE Energy
• ibm.com
• Thomas Kauffman, DDS, PC

The winners were Cox Enterprises and Dr. Thomas Kaufmann (for small business).

Robert Cahn, Director of Leadership Development, Diversity and Training for Cox Enterprises, presented the case study describing the fifteen year coaching journey Cox has taken. Over 1000 leaders have been coached by external executive coaches as part of their leadership development. The success of the program is measured in terms of participant feedback, pre- and post- 360 assessment data, boss and direct report feedback, outcomes of significant business projects, and career progression.

Perhaps the most significant indicator of the value of coaching at Cox is that no one has mentioned cutting the budget for executive coaching during the current economic downturn. The reason—the leaders making budget decisions are the very leaders who have benefited from having an executive coach.

While Cox has a multi-faceted approach to leadership development, year after year the participants vote their executive coaching experience as number two only behind attending a four-day Outward Bound outdoor leadership challenge.

Congratulations to Cox for making a long term commitment to its leaders through coaching!
 

Inquiry:

1. What is your organization’s commitment to coaching?
2. What could you do to influence your organization to up the ante on the investment in coaching?
3. What could your organization do to increase the impact of coaching?

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Last 5 posts by Rebecca

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This entry was posted on Sunday, May 17th, 2009 at 12:44 pm and is filed under Coaching in Organizations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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